I Make Product Research a Team Sport

With a track record of leading over 100 unique studies, I’ve helped Fortune 500 companies and innovative startups refine AI-driven features, optimize products, and elevate brand strategies. My insights have directly influenced efficiency, engagement, conversion rates, and sales.

A stakeholder at Flyhomes described my approach best: I have a knack for “translating complex user needs into actionable product strategies.”

My Impact in a Glance

Increase in Sign-ups due to AI Search

Increase in Feature Completion due to AI Search

Increase in Tour Rates due to AI Search

Increase in Booked Calls due to AI Search

Increase in Sign-ups due to Rebrand

Increase in Search Engagement due to Website Redesign

Reduction in Route Inefficiencies through my Recommendations

359

Increase in Lost Lead SMS Responses

Case Studies

👉🏼 Shaping AI in Smart Assistants

An image of smart assistants on various devices, including tablets, phones, laptops, and glasses.

⌛ Timeline: June 2024-Present
💼 My Role: UX Researcher
🏢 Client: B2C – A Fortune 100 Technology Company
🏭 Sector: Technology
📦 Products: Voice Assistant Technology, Artificial Intelligence, Touchscreen Devices
🔎 Methodologies: Usability Tests, User Interviews, S.U.S., Eye-tracking

👉🏼 Disrupting Real Estate with AI

⌛ Timeline: Nov 2022- April 2023
💼 My Role: Lead UX Researcher
🏢 Company: B2B & B2C – Flyhomes
🏭 Sector: Real Estate
📦 Products: Website Experience, Artificial Intelligence
🔎 Methodologies: User Interviews, Usability Testing, Card Sorting, A/B Testing

👉🏼 Improving Driver Safety

⌛ Timeline: June 2024- Dec 2024
💼 My Role: UX Researcher
🏢 Client: C2C & C2B – The world’s largest rideshare and food delivery company
🏭 Sector: Mobility and logistics, rideshare, food delivery technology
📦 Products: Mobile Application
🔎 Methodologies: UFAs, Secondary Research

👉🏼 Driving Engagement via Discovery

An image of a real estate agent walking past a home.

⌛ Timeline: Apr 2022- October 2022
💼 My Role: Lead UX Researcher
🏢 Company: B2B & B2C – Flyhomes
🏭 Sector: Real Estate
📦 Products: Website Experience
🔎 Methodologies: Diary Studies, Usability Testing, A/B Testing, Survey, Break-up Letters

What Past Colleagues Say

What Past Mentees Say

My Approach

In today’s fast-paced digital landscape, research needs to be highly collaborative, quick, and reliable. I leverage my expertise, creativity, and diverse toolkit to deliver high-quality, agile insights. My approach blends behavioral psychology, data analysis, and in-depth research to uncover valuable insights. By aligning business objectives with user needs, I drive impact that benefits both companies and their customers.

What Makes Me Unique

I’m a UX professional with deep research expertise and a broad skill. My diverse background—spanning philosophy, social sciences, storytelling, film, business, and marketing—enables me to blend critical thinking with competitive insights, delivering clear, high-impact strategies.